The rivalry among the visitors and consumers at the Heineken House Lagos is so intense especially those whose loyalty are to top English Premier League clubs. It has also been a visible trend on match days, depending on affinity; many fans tend to support the opposing club against the 'rival' club.
Expectedly, when in-form Atletico Madrid host Chelsea at the Estadio Vincente Calderon on Tuesday evening, the club with no significant fans in Nigeria will enjoy huge support from football fans at the Heineken House, urging them to go all out and eliminate the last EPL representative in this year's competition.
However, Chelsea, with a huge fan base in the country led by the guest of the week, Frank Edoho of the famous 'Who Wants to be a Millionaire' TV show, can still raise their voice to counter the 'opposition' all through the 90 minutes of play. Their fans in the house had enjoyed similar fortunes in the second round match, when artiste Alexander Adegbola, popularly known as 9ice, who is a staunch supporter of the club was part of the viewing experience when they demolished ambitious Galatasaray at the Stamford Bridge fortress. The last time both teams met was in the 2012 European Super Cup match but against all expectations, the Spanish side won 4-1.
Aside the Estadio Vincente Calderon match, Heineken House Lagos fans will also be interested in the outcome of the other match at the Santiago Bernabeu also in Madrid. When two former champions of the competition, Real Madrid and Bayern Munich play on Wednesday evening, it will be a repeat of the 2012 match when both teams met at the same stage of the competition with the German side going through via the lottery of penalty shootout after score line remained at 2-2 on aggregate.
Significantly, to many Heineken House football Faithful, the two clubs are on the threshold of history in the competition. While formidable Real Madrid are on the chase for La Decima (a 10th European title), Bayern Munich, led by Pep Guardiola, are aiming to be the first team to retain the UEFA Champions League trophy in the modern era of the competition.
The winners of the two matches over two legs will play in the final match of the competition on the 24th of next month at Stadium of Light in Lisbon, Portugal. Already, five lucky Nigerian fans will enjoy all-expenses paid trip courtesy of Heineken at the final match just like previous six seasons.
The core focus of Heineken’s activation of the sponsorship is to bring fans in Europe and other parts of the world high quality UEFA Champions League experiences. The competition is the most prestigious club platform for international football stars and their clubs.
With over 150 million TV audience of live matches in 220 countries and territories every match week, this premier-sporting event has become global and fits perfectly with the Heineken brand, which is enjoyed in almost every country in the world.
Over the last few seasons, the international premium lager beer has been rewarding its Nigerian consumers with a premium viewing experience of UEFA Champions league football, at the Heineken House Lagos.
For the on- going season, the brand has been showcasing the unique Heineken experience at 100 premium bars, with the aim of getting closer to its consumers in Lagos, Port Harcourt, Enugu, Owerri and Abuja. To win tickets to the Heineken House Lagos, consumers are encouraged to enjoy their Heineken Lager Beer in a nearby premium bar.
Heineken late last year, extended its sponsorship with UEFA for another three years until 2018 and brought the priceless Trophy to Lagos last month for the second time to millions of Nigerians.
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